Driving Value Throughout Product Development

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To create value throughout the product development process, designers and developers must change how they think about outcomes, says Jason Nash, VP of consulting services at Emergn.

Product development aims to increase a company’s market share by developing products or services that satisfy the customer. When technology leaders and product teams set out to build a product, they often lose sight of a significant part of that definition—the customer. The push towards digital transformation has also led technology leaders and development teams astray in meeting product development goals. With IT spending projected to reach $4.5 trillion worldwide, according to StatistaOpens a new window